Results reveal that brand love and wine involvement are positively related to emotional satisfaction, evaluative satisfaction, and wordof- mouth (WOM) intention. To test the hypothesis, a structural equation modelling (SEM) was used has well as an importance–performance matrix analysis (IPMA) was also used for further exploration of the results.

An online questionnaire was applied in wine and wine tourism social network groups. For this research a questionnaire was used and completed by wine cellar visitors and distributed to wine tourism facilities. To reach the research objectives, a quantitative methodology was chosen. In this context, the emotional bond between the wine tourists the regions and the producers that they visit is created, not just through the wine as a product, but also through a set of hedonic features that are present in the visit and tasting experience. Wine tourism and events are critical for sustainable development of rural areas.

The research on tourism is constant and unending food and wine tourism research still represents a small part inside this wider field.